The Heirloom Principle - an installation by Dare to Rug and Novum
Dare to Rug and Novum have created The Heirloom Principle - a design installation that will be presented during the 25th edition of the Biennale Interieur in Kortrijk, Belgium in a set-up imagined by the designer duos.
The collaboration between the two brands is born out of the desire to globally promote their inherited culture using design. The designers have met during Romanian Design Week, where both brands were featured in the main exhibition for Product Design. They have independently created collections inspired by culture and tradition and they have noticed how well the two ideas work together.
The Heirloom Principle
It seems that «[n]o man ever looks at the world with pristine eyes», so this NOVUM x DARE TO RUG collaboration is an investigation into precisely the inﬂuence that cultural heritage can exert at a conscious or unconscious level for designers. The road from the raw material to the ﬁnished product, from the yarn of DARE TO RUG and NOVUM’s wood planks all the way to the Ironic carpet and the MONT-2 chest, passes through an unavoidable ﬁlter of culture, memory and family history. The Heirloom Principle installation is more than the result of a simple modern reinterpretation of tradition, an updating or a recycling of the vernacular history of design. It is the mirror of the designers inner personal truth: they are just as much part of yesterday as of today, have been shaped by their sociocultural environments as much as their personal ambitions, they claim membership to the group as well as assert their right to trek alone. Shaped partly by both history and modern culture, by the community as well as by their individual aﬃnities, the joint installation that stands before you today is in fact a confession, the display of a phycological investigation into a partially conscious, but perhaps equally intuitional and heirloom nourished approach, that is often called «design process».